BaitBitch was founded, owned and operated by women.  We love that our products are all about fishing and having fun. Our "Bitches" aka Lures were designed and inspired by extraordinary ladies we know.  They're smart, supportive, strong, savvy, sweet and sassy,.. and they never fail to make us smile.

 

All the Bitches are soft lures, specially enhanced, that perform equally well in fresh or salt water.  You'll be glad to know they are environmentally conscious and phthalate free.  Measurements: 5" long and .5 oz. weight.  Available in 12 luscious and lucky colors.  Five bitches to a pack.